A little-known Indian company will on Wednesday launch a smartphone believed to be the cheapest in the world, targeting a market already dominated by low-cost handsets.
Ringing Bells was set up in September 2015 and began selling mobile phones via its website a few weeks ago under its Bell brand, a spokeswoman said.
“This is our flagship model and we think it will bring a revolution in the industry,” she told AFP.
Ringing Bells currently imports parts from overseas and assembles them in India but plans to make its phones domestically within a year, the spokeswoman said.
Cheap smartphone handsets, many of them Chinese-made, are readily available in the Indian market but domestic competitors are making inroads, with models selling for less than $20.
India is the world’s second-largest mobile market and notched up its billionth mobile phone subscriber in October, according to the country’s telecoms regulator.
But in poorer Indian states such as Bihar, “teledensity” — the penetration of telephone connections for every hundred people — is as low as 54 percent, with a stark urban-rural divide.
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